LEARNING ACTIVITY – ILLUSTRATION, INFOGRAPHIC AND BROCHURE

THE ASSIGNMENT

Use the logo you created in Week 1 and design a brochure for your product. You may use any format you like, just make sure that the format is in line with and adds to your logo design. Your brochure must contain an illustration. This could be the infographic alone, or it could be the infographic and the rest of the brochure (in other words, the entire brochure may be illustrated if you’d like).

When designing the brochure and creating your illustration, make definite use of the fundamentals of visual language as discussed in this lesson.
You must illustrate an infographic and design a brochure:

1. Illustration of infographic

The brochure design and infographic illustration should work together. Consider the format and style of your brochure and illustrate an infographic using fictitious data (or you could do research to get a better idea of actual statistics). The infographic must display the nutritious benefit of your product to dogs. It should contain the nutritional value, as compared to the necessary nutrition intake of dogs. It must also give an indication of consumption per size of dog. You may also add information of your choice that you think is relevant.

2. Design of brochure

Design a brochure that introduces your product and includes the infographic illustrated in Question 1. You can decide on the information and format of your brochure. As a guideline, consider a brochure of A4 (lying), folding to A5 (standing). You don’t have to have more than four pages in your brochure (but it depends on your design and style). You must base your brochure design on the design of your logo. Thus, look at your logo and design a brochure that complements and blends in with it.

 

MY SUBMISSION

The first thing I did was to change the setup of the brand logo. I separated the text from the logo to make it look more clean and to make the overall brochure look more cohesive by implementing the logo in different forms in other parts of the design.

I went with a clean design by keeping the background white and using mainly a brown colour  for text and graphic.

The name of the brand, YO DAWG FOOD, has tone-of-voice that’s not to serious and kind of funny, so the illustration and text follow the same path. Straight to the point and with some humble humor.

The design mainly consists of smashing icons relevant for the text it’s placed by. It’s easy to understand for the reader and, hopefully, gives a light hearted feel due to it’s simple and slightly humorous design.

All information about nutrition and ingredients are either made up or copied from a can of dog-food I found in my kitchen.

Yo dawg food brochure 01

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