Learning Activity – Idea development

Q1 – Riddles

This weeks first learning activity was 4 riddles we were to solve. After scratching my head way to much I came up with some answers along with the conclusion that these “problems” are much easier to solve in real life. I have a tendency to overthink and overlook simple solutions if they are not presented before my eyes.

First riddle:

A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?

Borrow one nut from each of the three remaining wheels.

 

Second riddle:

Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?

They are the mother and father of the child.

 

Third riddle:

What occurs once in June, once in July and twice in August?

The letter “U”.

 

Fourth riddle:

Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?

If you pour water from the middle glass into the middle one of the empty glasses and put it back, you will have no full or empty glasses standing next to each other.

 

Q2 – McDonald’s seen through SCAMPER Model

The second learning activity is to highlight witch part of the SCAMPER Model is more evident to McDonald’s success.

 

What is the SCAMPER Model?

It’s a tool that helps you generate new ideas from existing ones. SCAMPER stands for:

 

SUBSTITUTE SOMETHING

COMBINE IT WITH SOMETHING ELSE

ADAPT SOMETHING TO IT

MODIFY OR MAGNIFY

PUT IT TO SOME OTHER USE

ELIMINATE SOMETHING

REVERSE OR REARRANGE IT

 

After seeing a short documentary on YouTube (link) and reading on Wikipedia(link) I learned that they McDonald’s brother had to make some changes to meet a new mindset people got after the war(late 1940’s). Customers were more demanding and accustomed to getting what they wanted and when they wanted it than earlier.

 

I’ve highlighted the following changes done in this time period, changes that set the standard for the McDonald’s way:

 

  1. They SUBSTITUTED the drive-in and carhop-service with a more efficient kitchen and self-service.
  2. They ADAPTED to the speedy times by pioneering fast food (with similarities to what White Castle restaurants did two decades earlier).
  3. They ELIMINATED 16 of 25 menu items, leaving only 9 to focus on.

 

I could have included other examples to fill in the rest of the SCAMPER model, especially if I looked at newer times, but I wanted to just highlight a few crucial changes done in the very beginning for this world wide brand.

 

Links:

Short documentary:
https://www.youtube.com/watch?v=k7bivuNlbi0

Wikipedia
https://en.wikipedia.org/wiki/McDonald%27s

 

 

Q3(Part one) – New type of teaspoon

The assignment was to apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.

After applying the SCAMPER I came up with the following:

 

SUBSTITUTE SOMETHING
There can be added a joint between the shaft and the spoon, making it possible to bend and hang it on to a casserole, bowl etc.

COMBINE IT WITH SOMETHING ELSE
Put a fork at the other end of the shaft.

ADAPT SOMETHING TO IT
The shaft can also be a knife sharpener.

MODIFY OR MAGNIFY
One of the forks “branches” can be a toothpick.

PUT IT TO SOME OTHER USE
The end of the spoon-side of the shaft, right before the joint, there’s a LED-light that’s turned on when it’s pushed. Push twice for SOS-blinking and third time to turn it of.

ELIMINATE SOMETHING
Eliminate the hardness of the spoon-end to make it work as a small spatula.

REVERSE OR REARRANGE IT
Make the spoon-spatula semi transparent and colored red. Then it can be bend in front of the LED-light, making it a romantic light to use in a tent for example.

 

 

MY IDEA

The red line in my ideas is that this can be the perfect all-in-one spoon to use in the wild. Swiss army knifes are great all-in-one tool to bring outdoors. The all-in-one teaspoon can accompany this by making cooking in the outdoors a bit easier.

 

I call it:

OUTDOOR SPATULASPOON (pocket-size of course).

package-sketch-06

 

Links:

Swiss Army Knif:
https://www.swissarmy.com/us/en/Products/Swiss-Army-Knives/Medium-Pocket-Knives/c/SAK_MediumPocketKnives

Cartoon fork:
http://www.i2clipart.com/cliparts/7/c/c/0/clipart-flatware-fork-512×512-7cc0.png

Toothpick:
http://i02.i.aliimg.com/img/pb/650/235/251/1274956251975_hz-myalibaba-web9_6757.jpg

Cartoon spoon:
https://www.google.es/search?q=cartoon+spoon&client=safari&rls=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiizuPYqIXPAhVGXBQKHV2HDbkQ_AUICCgB&biw=1680&bih=899#imgrc=f0GgR0_trrk_UM%3A

 

 

Q3(Part two) – Packaging for rice.

The assignment was to design packaging for rice and it had to be different from what is out on the market. A search on Google shows that this is probably a common assignment to get as a graphic design student. I found all kinds of packaging that I could think of.

After putting the SCAMPER-model to use I came up with the following results:

 

SUBSTITUTE SOMETHING
Existing packages that I could find are made of plastic, paper/cardboard, glass, rattan and wood. Maybe the packaging can be made out of stone? Or steal?

COMBINE IT WITH SOMETHING ELSE
It can be packaging combined herb grinder (if made out of stone).

ADAPT SOMETHING TO IT
It can be a pan to boil the rice in (if made out of steal).

MODIFY OR MAGNIFY
Highlight/promote as fried rice (instead of just rice)

PUT IT TO SOME OTHER USE
The package can be:

ELIMINATE SOMETHING
Leave out all fancy schmancy pictures on the packaging and focus on two things:

  • What it is
    • A bag containing rice and a waterproof pocket.
  • What it can do
    • It can expand by folding out from the inside so it can be filled with water.

REVERSE OR REARRANGE IT
The bag can have separate rooms for rice and water, making the water-container the main focus.

 

MY IDEA

After putting it through the SCAMPER, I saw a red line in the ideas. I could focus on a niche market in third world countries.

The main focus should be that this is a cheap backpack meant to carry water from wells or other sources of water. The second focus could be that it is a pack of rice. It actually makes sense! Rice is cheap and buying a pack that ideally only cost a bit more than other packages could be an excuse to get a tool that makes an already hard task a bit easier.

I don’t know how all people I countries like Ethiopia and Liberia carry their water (I Google’d, the majority has to walk to get water. Check the link below), but I assume a lot of them carry it in buckets on their head. With this they can at least have a change in their daily routine that may ease on their physical pain.

So after a lot of searches on Google on how to draw the different illustrations I had in mind(se the links below) I started to sketch:

 

 

I’m sure a real life prototyping would have uncovered problems and flaws I can’t think of, but this is only a sketch of an idea. The final sketch had to be done from 3 angles to show the main features of the packaging:

 

 

Since the product would be sold in different countries, I rely on the illustrations on the packaging to tell what it contains and what it can do.

On the bottom/underside of the pack there would be some mandatory text to meet the expectations set by the law of the different countries that it would be sold in.

 

Links:

Norwegian article about women in Africa having to walk for water and the health-issues it causes:
http://forskning.no/2016/06/gar-langt-hver-dag-hente-vann

Got the nylon idea from the loungebag:
http://loungebag.no/produkt/loungebag/standardbag/premiumbag/loungebag-premium-black

Contain both the water and the ice with ziplock:
https://ziploc.com/en

IKEA How-to-do-it manual for illustration guidance(this one has a fun twist to it:
http://design-milk.com/sci-fi-ikea-manuals/

How to draw rice:
http://image.shutterstock.com/z/stock-vector-cartoon-vector-illustration-of-a-rice-bowl-128210993.jpg

How to draw a drop of water:
http://www.how-to-draw-funny-cartoons.com/image-files/cartoon-water-6.gif

How to draw a lake:
http://clipartix.com/wp-content/uploads/2016/08/Cartoon-lake-clip-art-related-keywords.gif

How to draw a stick figure with a backpack:
http://www.clker.com/cliparts/B/9/q/X/E/h/stick-man-green-hi.png

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